Snipped from re:form, written by Jessica Carew Kraft (h/t Medium)
There are certain things that lend themselves easily to design thinking — the development of an ergonomic vegetable peeler, say, or an improved system for hospital rotations. Even large-scale problems like climate change have become targets of design-oriented solutions. But religion, generally, has not been an obvious candidate for redesign.
An iterative problem-solving protocol seems like the exact opposite of ten commandments inscribed in stone. It verges on heresy to conceive of religion as a “product” that needs to be branded in order to sell. But for one rabbi in San Francisco, combining the spiritual with the commercial was exactly what was needed to attract more people to Judaism.
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