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The CEO of the Future is Designer-In-Chief

Blog

The CEO of the Future is Designer-In-Chief

Alex File

If design thinking is about moving from an existing situation to a better one, then the CEO is designer-in-chief.
— Marty Neumeier, Liquid Agency

Employees today are uncorporate individualists. For a CEO, this makes life almost impossible. How do you make an uncorporate culture, yet still meet corporate targets? How do you liberate people, without unleashing chaos? How do you give people a purpose, without imposing an ideology? How do you lead, when everyone’s their own leader? And how do you do it all fast? In this report, we’ll show how leaders are beginning to create the uncorporation.

- Click image below for full report -