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Blog

HOW MARKETING WILL CHANGE IN 2015: THE CREATIVE FORECAST

Alex File

Snipped from FastCoCreate - Written by Jeff Beer


Top agency, digital and brand players weigh in on the year to come.

 

It’s a new year and time for prediction and anticipation. How much mobile-first, e-commerce-driving engagement will you be programmatically integrating into your 2015 360 strategy?

Marketing has made real, beyond-buzzword shifts over the past year in terms of recognition of the mobile, multi-device consumer, and the importance of creating compelling content, of all lengths, and across all platforms. But how will those shifts manifest themselves, and what new forces will shape marketing this year? Whether it’s via long form content,social platforms, or apps, the challenge of telling a brand’s story in an engaging way is ever present. The pace of culture is something both consumers and marketers struggle to keep up with, and yet the wheels keep turning, with new technologies, platforms and ideas continually challenging, enraging and inspiring us in seemingly equal measure.

We spoke to leaders in brand creativity about their insights, predictions, and prognostications—what they’re looking forward to, the direction they’d like to see their work go, how they plan to make next year more creative and more.

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