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Who, What, Where

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This is the personal blog of Alex File - MSc International Innovation (Design) student at Lancaster University and Service Design and Strategy Lead at Yordas Group - where you can find a mix of original content and articles snipped from the web.


Alex file

Marketer by trade, but designer at heart: Alex is a strategic thinker and creative problem solver, with an endlessly curious mind and a passion for solving business problems in novel and human-centred ways. 

Recently returned from an international research project in Guangzhou, China, focussing on design-led brand development strategies in the professional service sector, in partnership with a global scientific consultancy. Previous practical experience in the design-driven innovation of public healthcare services, as well as diverse roles across marketing, advertising and design— working both client and agency side.

 


I am currently in LANCASTER, UK, WORKING AS SERVICE DESIGN AND STRATEGY LEAD FOR YORDAS GROUP


Yordas Group is a leading provider of scientific, environmental, human health, global regulatory and sustainability consulting services — supporting industry with all their regulatory, technical and scientific needs. 

With regional representation in Europe, the Americas and Asia-Pacific and service partners in worldwide locations, Yordas has a solid and internationally recognised reputation as a provider of training, advice and services to ensure compliance across the globe.