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Who's the Snipper?

This is the hobby blog of Alex File - an MSc International Innovation (Design) student at Lancaster University - where you can find a mix of original content and articles snipped from the web.

Camera carrier, avid traveller and occasional filmmaker. I am excited by new, diverse challenges and discovery from the unfamiliar. I'm a strategic thinker and creative problem solver, with an endlessly curious mind and a passion for healthcare, strategic design and design-driven innovation.

My main interests lie within understanding the forming and delivery of new markets; studying technological change and futures; marketing communications, experience design and digital transformation; and invigorating design-driven innovation of product, service, process and organisational structure through human-centred research and insights.


CURRENTLY IN GUANGZHOU, CHINA, ON A 6 MONTH RESEARCH AND INNOVATION PROJECT IN PARTNERSHIP WITH A UK SME


MY ETHOS AND GOAL: GENERATE MEANINGFUL, SUSTAINABLE SOLUTIONS, CREATE POSITIVE CHANGE AND A BETTER FUTURE.



Design is not the narrow application of formal skills, it is a way of thinking.
— Chris Pullman
Design creates culture. Culture shapes values. Values determine the future.
— Robert L. Peters
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
— Freeman Thomas
Designers are the sherpas of culture, the guides to community, the empathizers of the odd and foreign.
— Bruce Nussbaum
Design, whatever the discipline, is not only about the end product, but rather the systematic process of identifying problems, then researching, creating, testing and implementing solutions.
— Kate Andrews